woman with one hand on a laptop, the other writing in a journal with a pencil writing a therapist about page for her website

As a therapist, counselor, or coach, having a professional and engaging website is essential for attracting new clients and showcasing your skills and expertise. While creating a website can be intimidating, one of the easiest and most essential pages to start with is your About page. This is where potential clients will go to learn more about you and your approach to therapy, so it’s crucial to make a strong first impression. In this post, we’ll provide tips and examples of how to write an engaging About page that will help you connect with potential clients and stand out from the competition.

Start with a Strong Headline and Introductory Paragraph

Your headline and introductory paragraph are the first things potential clients will read, so they need to be engaging, concise, and reflect who you are as a therapist. Focus on the benefits that you can offer clients and show your passion for your work. Make sure your writing is clear and free of jargon, so people can easily understand what you’re all about.

Share Your Background and Qualifications

Once you’ve grabbed your visitor’s attention, it’s essential to provide some background information about yourself. Outline your educational qualifications and any additional training or certifications you have. Highlight any previous work experience and how it has contributed to your skills as a therapist. Share any specializations or areas of focus that you have, and how they can help people.

Showcase Your Personality

Your About page is an excellent opportunity to showcase your personality and demonstrate what makes you unique. Share some personal details about yourself, such as hobbies or interests, to help people connect with you on a more personal level. If you have any personal experiences that you integrate into your therapy work, it can be helpful to share those as well. This will help clients to feel that they know you before they even meet you.

Speak to Your Ideal Client

Your About  page should be written to appeal to your ideal client. Think about the type of person you’re trying to attract, and write in a way that will connect with them. Use language that they might use and show an understanding of the challenges and issues they’re facing. This will help them feel understood and more likely to book an appointment.

Share Your Philosophy and Approach to Therapy or Counseling

The last part of your About page should focus on your philosophy and approach to therapy. Share information about your therapeutic style and the techniques you use. Show potential clients what they can expect from your sessions, and how you can help them reach their goals. Be sure to use plain language and explain any technical terms, so people understand what they are getting into.


Crafting a powerful and engaging About page is a great way to introduce yourself to potential clients and build trust before they even meet you. Use these tips to create a page that reflects your personality, showcases your skills, and speaks to the needs of your ideal client. A well-crafted About page can set you apart from other therapists and give potential clients a reason to contact you.

Additional Resources

Are you a psychotherapist, counselor, coach, or wellness professional looking to design or re-design your website with WordPress? While currently located in Seattle, Washington, I have assisted wellness professionals with their websites no matter their location. From redesigns and WordPress conversions to email campaigns and content development, I can help you update your online presence. Contact me with any questions or request a quote.

Heather Larson is a WordPress specialist based in Seattle who designs and develops user-friendly websites for nonprofits, wellness professionals, and small business.

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