woman holding camera and pointing it towards camera

Choosing stock photos that reflect empathy, multicultural competency, good listening skills, authenticity as well as health and wellness is important when building a new website for your therapy or wellness practice. Including some photos that mirror potential clients’ common problems, emotions, and questions while also including some that reflect their more ideal mindset (problem-solving, contentedness, acceptance) provides a means of connecting with your potential clients via visual communication.

At the same time, there are things to avoid when selecting images for our therapy or wellness website. Some things to consider:

  1. Does the image reflect your practice, values, and mission? Using overly-polished or staged photos can sometimes come across as inauthentic, for example.
  2. Images that elicit fear

Looking for some beautiful stock photography that is free or more affordable and budget-friendly? Don’t put yourself at risk for copyright infringement and expensive legal fees by saving any any old image off of a Google search or website. Instead, there are numerous free resources for finding beautiful royalty-free photography and images.

Resources for free stock photos

Pexels: free stock photos resourcePexels.com


Unsplash: free stock photos resourceUnsplash


Pixabay: free stock photos resourcePixabay

Fee-based Resources for Stock Photography


Adobe Stock screenshot

Adobe Stock


Getty royalty-free imagesGetty Royalty Free Images


Stock UnlimitedStockUnlimited


Tech Tip According to Hubspot.com, posts on Twitter that contain images receive 18% more clicks, 89% more favorites, and 150% more retweets.

Heather Larson is a WordPress specialist based in Seattle who designs and develops user-friendly websites for nonprofits, wellness professionals, and small business.

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