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If you’ve been using Google Analytics for your website, you’ve likely received numerous emails about the transition to Google Analytics 4 and the pending June 2023 deadline to complete the migration.  Google Analytics 4, also known as GA4, is the latest version of Google Analytics that provides insights into customer behavior and user experience on websites and mobile apps. The deadline for upgrading to GA4 is June 30th, 2023, after which time the previous version of Google Analytics, Universal Analytics, will no longer be supported.

So what does this mean for businesses? First and foremost, it means that if you haven’t already upgraded to GA4, you need to do so before the June 30th deadline. Failure to upgrade could result in a loss of data and insights, as well as missed opportunities to continue having access to information related to how people are using your website, the most popular pages, referral sources, and more.

Benefits of Upgrading to GA 4

Two of the main benefits of GA4 is that you’ll be able to:

  • continue gathering information about how people are using your website and use that information to grow your business, optimize your website, and other marketing efforts
  • ensure that your business is compliant with privacy laws as GA4 provides more granular data privacy controls

Overall, upgrading to GA4 is a critical step for businesses that want to stay up-to-date with the ability to gather information about how people are using their website while adhering to current privacy laws and regulations. With the June 30th deadline approaching, it’s important to take action now.

Limited Time Offer: GA4 Upgrade Package

Would you like help with the GA4 Upgrade? Sign up for the GA4 Upgrade Package during the month of May for $150 and I will take care of this upgrade process for you. The price increases to $190 June 1. 

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or… DIY Upgrade to GA 4

What do you need to do to upgrade to GA4 yourself? The Google instructions can seem a bit complex, but here are the basic steps:

  1. Create a new GA4 property: You’ll need to create a new GA4 property in your Google Analytics account. This will give you a new tracking code that you’ll need to install on your website.
  2. Install the new tracking code: You’ll need to install the new GA4 tracking code on your website. This may require some technical knowledge or the help of a developer. If you’d like assistance with just this step, get in touch for a quote.
  3. Configure your settings: You’ll need to re-configure your GA4 settings, such as goals, events, and custom dimensions. This will ensure that you’re tracking the right metrics and getting the insights you need.
  4. Test and validate: Once you’ve set up GA4, you’ll need to test and validate that it’s working correctly. This may involve running some tests and comparing the data between GA4 and Universal Analytics.

Once you’ve upgraded to GA 4, your account will begin collecting data on website user behavior, such as pageviews, clicks, and referral sources, as well as user demographics and interests for this new property. GA4 provides more advanced features such as predictive analytics, machine learning, and cross-device tracking as well.

Happy Updating!



Heather Larson is a WordPress specialist based in Seattle who designs and develops user-friendly websites for nonprofits, wellness professionals, and small business.

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