woman surrounded by plants and books at her desk reviewing photos on her laptop

Thoughtfully selecting stock photos for your acupuncture and/or Traditional Chinese Medicine (TCM) website will go a long way when establishing rapport and a first impression on potential clients. Including photos that mirror potential clients’ common problems, concerns, and questions while also including some that reflect their more ideal, balanced self (relief, soothing, contentedness, acceptance) will connect with your potential clients and help persuade them to get in touch or schedule an appointment.

Conversely, there are a few things to avoid when selecting images for your acupuncture and/or TCM website. Ask yourself:

  1. Does the image reflect your practice, values, and mission? Using overly-polished or staged photos can sometimes come across as inauthentic, for example.
  2. Does the image elicit fear or anxiety? Would a different image convey same issue but with a more gentle approach? Is it conveying a welcoming feel or evoking fright and avoidance?

If you are looking for some beautiful stock photography that is free or more affordable and budget-friendly, don’t put yourself at risk for copyright infringement (and potential unnecessary legal fees) by saving and re-using any any old image off of a Google search or website. There are numerous free resources for finding beautiful royalty-free photography and images to use instead:

Free Photos for Your Acupuncture Website


Pexels is a comprehensive, free resource for stock photos (and videos) for use on your acupuncture website. Create an account and you can save individual photos of interest to a collection to fine-tune selection or save for future use.

Try keyword searches for: acupuncture, Chinese medicine, moxibustion, massage, wellness, balance

screenshot of pexels website search for free acupuncture photos


Unsplash is a great free resource for many good quality, high-resolution photos for use on your wellness website. By creating an account,  you can save individual photos to a collection (or create several different collections for different purposes) to help fine-tune selection for marketing your traditional Chinese medicine (TCM) acupuncture practice.

Try keyword searches for: acupuncture, Chinese Medicine, herbalist, wellness, healing

screenshot of unsplash website search for free acupuncture photos


While not quite as comprehensive as Pexels and Unsplash, you may find some complementary images on Pixabay. You can filter by orientation and color if you’re trying to find an image that will fit a particular space or layout on your acupuncture practice website.

Try keyword searches for: Chinese Medicine, herbs, wellness, peaceful, balance

screenshot of pixabay website search for free traditional Chinese medicine (TCM) photos


Fee-based Stock Photo Resources for your Acupuncture Website

Adobe Stock

screenshot of Adobe Stock website search for acupuncture photos


screenshot of iStock website search for acupuncture photos


Growth Tip:  Content that includes images produce 650 percent higher engagement than text-only.   Source


Planning Your Acupuncture Website: A Workbook for Practitioners

Planning Your Acupuncture Website: A Workbook for Practitioners

Want a guide to walk you through the steps of launching your acupuncture and Chinese Medicine website? Enter your name and email below to receive this free workbook.

Heather Larson is a WordPress specialist based in Seattle who designs and develops user-friendly websites for nonprofits, wellness professionals, and small business.

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