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Responsive Design Benefits

If you keep your eye on your website analytics, you’ve probably noticed a significant increase in visitors who are using mobile devices, including smartphones and tablets. The statistics reflect this dramatic increase: Search Engine Watch reported in 2013 that of the 6.8 billion people in the world, 5.1 billion of them currently own a cell phone. Earlier this year, the Pew Research Center noted that 91% of American adults have a cell phone, 56% of American adults have a smartphone and 34% own a tablet. 56% of those cell phone owners use their mobile phone to access the internet.

Converting your website to a responsive design to accommodate the increasing numbers of mobile visitors visiting your website has many advantages. But what is a responsive website, you ask? A responsive website adapts to specific device screen sizes utilizing CSS3 media queries, a relatively new technology. Essentially, a website visitor accessing your site on a tablet will see a layout that is optimized for their screen size; while a visitor with a smartphone will see a slightly different one optimized for its screen size. The differences in layout are all managed by your site’s CSS file; there is no need to create and maintain a separate mobile-only website.

Curious to learn more about the benefits of a responsive website? Check out this brief (under 2 minute-long) video presentation on Vimeo,

Additional Resources

The following websites have some great galleries of responsive website layouts:

Heather Larson is a WordPress consultant based in Seattle, Washington, who designs and develops user-friendly and scalable websites.
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