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Every therapist needs a professional looking website to attract new clients. Here are five essential tips for how to create an effective website design for your therapy or counseling practice.

1. Create a Professional and Unique Look that Reflects Your Vision and Values

Custom Color Scheme and Typography

A good website design should reflect the professionalism and unique traits of the therapist and their practice. The design should be appealing to potential clients who are searching online for therapists. If you are not sure what colors work well together, use a color scheme generator such as Color Scheme Generator. You can then test different combinations until you find one that works well for your site. Your designer can also offer suggestions based on your input and preferences.

User-Friendly Navigation and Layout

Ensure your website is easy to navigate and has a clear, organized layout. This will help prospective clients find the information they need quickly and efficiently. A well-structured website also conveys a sense of professionalism and attention to detail, which can inspire trust in your practice.

2. Essential Pages to Include on Your Therapist Website

Essential pages for your therapist website include:

  1. Home
  2. About
  3. Services / Specialties
  4. Contact


Your homepage should make a strong first impression and provide an overview of your practice, your specialties, and your unique approach to therapy. Include a clear call-to-action (CTA) that encourages visitors to learn more about your services or schedule a consultation.


The About page should provide an inviting welcome with background on your education, experience, and therapeutic approach. This is also an excellent opportunity to share your personal story and explain why you became a therapist. See How to Write an Engaging About Page for Your Therapist or Counselor Website for more tips.

Services / Specialties

Included a dedicated page for each service or specialty you offer. This will help potential clients understand the range of issues you can address and make it easier for them to find the specific help they need. Be sure to include:

  • information about your approach,
  • the techniques you use, and
  • the benefits clients can expect from working with you.


Provide clear contact information, including a phone number, email address, and physical location (if applicable). Consider using a contact form to reduce spam and make it easy for potential clients to get in touch with you.

You may also want to include:

  • Client Forms, Insurance and Fee info
  • Frequently Asked Questions (FAQ)
  • A blog with articles and resources relevant to your specialties and prospective clients
  • Testimonials and/or Success Stories

See What Content Should My Therapist Or Counseling Website Include? for more information.

Planning Your Therapy Website: A Workbook for Practitioners

Want a guide to walk you through the steps of launching your therapist website? Enter your name and email below to receive this free workbook.

3. Select Images and Videos that Reflect Clients

It’s essential to select images and/or videos on your website that reflect and engage your prospective clients. These elements will help new clients better understand the services offered by your practice and make them feel more comfortable contacting you for their first visit or consultation.

High-Quality, Authentic Images

Choose high-quality, authentic images that represent the diverse range of clients you serve and convey the warmth and professionalism of your practice. Avoid using clichéd or overly staged stock photos, as these can detract from the credibility of your website. Spend time carefully selecting images that will communicate your specialties and approach in a warm, inviting manner. See Affordable Photos For Your Therapy And Wellness Website for some quality sources of stock photos that are free or low-cost.

Informative and Engaging Videos

Consider creating videos that offer valuable insights into your practice and therapeutic approach. For example, you could create a series of short videos discussing common mental health issues and how therapy can help, or you could offer a virtual tour of your therapy office. Videos can be an excellent way to connect with potential clients and showcase your personality and expertise.

4. Include Contact Information and Social Media Links

Make sure to include contact information on your website so clients can reach out to you directly. In lieu of listing your email address, a contact form can help reduce spam. If you have social media profiles for your business like Facebook, LinkedIn, Instagram, YouTube or Twitter, include the relevant icons and links to them on your site. These are often found in the footer or header of websites as consistent elements that appear on every page.

5. Monitor Your Website Performance with Analytics

If you’re not tracking your website analytics, you’re losing out on valuable information that will help you improve your website and business over time. Google Analytics is one of the most popular tools available today, and it’s free to use. It allows you to track how visitors find your site, what pages they visit, and where they go after leaving your site. This helps you understand how to make changes to your site to better meet your needs. With a tool like Google Analytics, you can keep an eye on:

Traffic Sources

Understand how visitors are finding your website, whether through search engines, social media, or referral links from other websites. This information can help you optimize your marketing efforts and improve your website’s visibility.

Visitor Behavior

Analyze which pages on your website are the most popular and how long visitors spend on each page. This can help you identify content that resonates with your audience and areas where you might need to make improvements.

Conversion Rates

Track how many visitors are taking desired actions on your website, such as filling out a contact form or scheduling a consultation. Monitoring conversion rates can help you optimize your website’s design and content to encourage more potential clients to take action.


Creating a successful therapist website involves a combination of professional design, comprehensive content, engaging visuals, easy contact options, and ongoing performance monitoring. By implementing these five tips, you can build a website that effectively represents your practice and attracts new clients.

Are you a psychotherapist, counselor, coach, or wellness professional looking to design (or re-design) your website with WordPress? Located in Seattle, Washington, I have assisted wellness professionals with their websites no matter their location. From redesigns and WordPress conversions to email campaigns and content development, I can help you elevate your online presence. Contact me with any questions or request a quote.

Additional Resources

Heather Larson is a WordPress specialist based in Seattle who designs and develops user-friendly websites for nonprofits, wellness professionals, and small business.

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