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Every therapist needs a professional looking website to attract new clients. Here are five essential tips for how to create an effective website design for your therapy or counseling practice.

1. Create a Professional Look with a Custom Color Scheme and Typography

A good website design should reflect the professionalism and unique traits of the therapist and their practice. The design should be appealing to potential clients who are searching online for therapists. If you are not sure what colors work well together, use a color scheme generator such as Color Scheme Generator. You can then test different combinations until you find one that works well for your site. Your designer can also offer suggestions based on your input and preferences.

2. Essential Pages to Include on Your Therapist Website

Essential pages for your therapist website include:

  1. Homepage
  2. About
  3. Services / Specialties
  4. Contact

You may also want to include:

  • Client Forms, Insurance and Fee info
  • Frequently Asked Questions (FAQ)
  • A blog with articles and resources relevant to your specialties and prospective clients

See What Content Should My Therapist Or Counseling Website Include? for more information.

3. Select Images and Videos that Reflect Clients

It’s essential to select images and/or videos on your website that reflect and engage your prospective clients. These elements will help new clients better understand the services offered by your practice and make them feel more comfortable contacting you for their first visit or consultation. Avoid cheesy-looking stock photos and spend time carefully selecting images that will communicate your specialties and approach in a warm, inviting manner. See Affordable Photos For Your Therapy And Wellness Website for some quality sources of stock photos that are affordable or free.

4. Include Contact Information and Social Media Links

Make sure to include contact information on your website so clients can reach out to you directly. In lieu of listing your email address, a contact form can help reduce spam. If you have social media profiles for your business like Facebook, LinkedIn, Instagram, YouTube or Twitter, include the relevant icons and links to them on your site. These are often found in the footer or header of websites as consistent elements that appear on every page.

5. Set up Analytics

If you’re not tracking your website analytics, you’re losing out on valuable information that will help you improve your website and business over time. Google Analytics is one of the most popular tools available today, and it’s free to use. It allows you to track how visitors find your site, what pages they visit, and where they go after leaving your site. This helps you understand how to make changes to your site to better meet your needs.

Heather Larson is a WordPress consultant based in Seattle, Washington, who designs and develops user-friendly and scalable websites.