a woman wearing a shirt with the word Volunteer on it smiles as she accesses a nonprofit website redesign that has been optimized for mobile devices

More and more nonprofit organizations are harnessing the advantages of WordPress by implementing it as the platform for their websites. Because it is an open-source system, there are no licensing fees required for its use helping to keep costs for website development and maintenance low.

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With tens of thousands of plug-ins available for WordPress, it is highly flexible and scalable in terms of what it can do. Need to set up a calendar or event reservation form? The Events Calendar plugin is a solid choice with robust features and customization available. Want to accept online donations via your website? The GiveWP plugin is a popular plugin to facilitate and manage this. Want to add new content to your website but not pay a web developer to create the page each time? That is one of the key benefits of WordPress: you can easily update and create new content without knowing HTML or other advanced web programming languages. The administrative interface is user-friendly and flexible.

5 Key Features to Include on a Non-Profit Website

Are you looking to create or improve your nonprofit’s online presence? Understanding some essential components for a successful nonprofit website will help effectively engage your audience, drive support for your cause, and improve your measurable impact. From clear mission statements to user-friendly navigation and compelling calls to action, these key elements play a pivotal role in ensuring your website effectively communicates your organization’s goals and inspires action.

  1. Clear Mission and Impact Statements: A successful nonprofit website clearly communicates the organization’s mission, goals, and the impact it strives to make. Visitors should quickly understand what the nonprofit stands for and how their support contributes to meaningful change. Including infographics and/or counters can help displaymeasurable impact statistics in a visually dynamic yet easy-to-digest way.
  2. Calls to Action (CTAs): Eye-catching and easy-to-use CTAs prompt visitors to take specific actions, such as donating, volunteering, subscribing to newsletters, or joining campaigns. Strategically placing CTAs throughout the website encourages engagement and helps convert visitors into supporters or donors. Organizations can track the use of these CTAs using analytics applications like Google Analytics.
  3. Engaging Visuals and Storytelling: Visual elements such as high-quality images, videos, and graphics play can capture visitors’ attention and convey the nonprofit’s story and impact in interesting ways. Compelling visuals and storytelling help create an emotional connection with the audience and inspire them to take action to support your mission.
  4. User-Friendly Navigation: Easy-to-use navigation is essential for a successful nonprofit website. Visitors should be able to find information quickly and intuitively, whether it’s about programs, events, donation options, or volunteering opportunities. Clear menus, search functionality, and simplified, yet well-organized content contribute to a positive user experience for all.
  5. Mobile Responsiveness and Accessibility: With a growing number of users accessing the internet via mobile devices, ensuring that a nonprofit website is mobile-responsive is crucial. Additionally, prioritizing accessibility features such as alt text for images, keyboard navigation, and readable fonts ensures that the website is inclusive and can be easily accessed by all users, regardless of their abilities.

Nonprofit WordPress Websites for Inspiration

Check out these examples of nonprofit organizations — many of them based in Seattle and the Pacific Northwest area — that have websites built with WordPress:

1. Treehouse

Treehouse nonprofit website built with WordPress

Strong nonprofit web design components:

  • Clear Mission Statement
  • Measurable Impact
  • Case Studies
  • Engaging Visuals
  • User-Friendly
  • Responsive design (mobile optimized)

Theme Used: Custom

 

2. SeattleDances

SeattleDances nonprofit website built with WordPress

Strong nonprofit web design components:

  • Dynamic, frequently updated content
  • Events Calendar using The Events Calendar
  • Engaging Visuals
  • User-Friendly
  • Responsive design (mobile optimized)
  • Clear Mission Statement
  • Eye-catching Calls to Action (CTAs)

Base Theme Used: Neve Pro

 

3. WithinReach Washington

WithinReach WA nonprofit website built with WordPress

Strong nonprofit web design components:

  • Clear Mission Statement
  • Eye-catching Calls to Action (CTAs)
  • Measurable Impact
  • Case Studies
  • Racial Equity Statement
  • Blog for dynamic news content
  • User-Friendly
  • Responsive design (mobile optimized)

Base Theme Used: Custom

 

4. Project Feast

Project Feast nonprofit website built with WordPress

Strong nonprofit web design components:

  • Clear Mission Statement
  • Eye-catching Calls to Action (CTAs)
  • Measurable Impact
  • Case Studies
  • Engaging Visuals
  • User-Friendly
  • Responsive design (mobile optimized)

Base Theme Used: Mesmerize 

 

5. Native American Youth and Family Center

Naya Foundation nonprofit website built with WordPress

Strong nonprofit web design components:

  • Events Calendar using The Events Calendar
  • Clear Mission Statement
  • Eye-catching Calls to Action (CTAs)
  • Newsletter subscribe form
  • Blog for dynamic news
  • Engaging Visuals
  • User-Friendly
  • Responsive design (mobile optimized)

Base Theme Used: Custom

 

6. Seattle Parks Foundation

Seattle Parks Foundation nonprofit website built with WordPress

Strong nonprofit web design components:

  • Interactive Map
  • Eye-catching Calls to Action (CTAs)
  • Clear Mission Statement
  • Accessibility
  • Timeline
  • Newsletter subscribe form
  • Blog for dynamic news
  • Engaging Visuals
  • User-Friendly
  • Responsive design (mobile optimized)

Base Theme Used: BuddyBoss

 

7. Arts Corps

Arts Corps nonprofit website built with WordPress

Strong nonprofit web design components:

  • Clear Mission Statement
  • Eye-catching Calls to Action (CTAs)
  • Newsletter subscribe form
  • Racial Impact Statement
  • Blog for dynamic news
  • Case Studies
  • Engaging Visuals
  • User-Friendly
  • Responsive design (mobile optimized)

Base Theme Used: Coral Drive

 

8. Crisis Clinic

Crisis Connections nonprofit website built with WordPress

Strong nonprofit web design components:

  • Clear Mission Statement
  • Eye-catching Calls to Action (CTAs)
  • Newsletter subscribe form
  • Multi-language support (translations available)
  • Engaging Visuals
  • User-Friendly
  • Responsive design (mobile optimized)

Base Theme Used: Beaver Builder

 

9. Airway Science for Kids

Airway Science nonprofit website built with WordPress

Strong nonprofit web design components:

  • Clear Mission Statement
  • Eye-catching Calls to Action (CTAs)
  • Racial Equity Statement
  • Multi-language support (translation available)
  • Blog for dynamic news
  • Engaging Visuals
  • User-Friendly
  • Newsletter Subscribe Form
  • Responsive design (mobile optimized)

Base Theme Used:  Salient

 

10. East African Community Services

East African Community Services nonprofit website built with WordPress

Strong nonprofit web design components:

  • Clear Mission Statement
  • Measurable Impact
  • Events Calendar using The Events Calendar
  • Online Donation management with GiveWP
  • Engaging Visuals
  • User-Friendly
  • Responsive design (mobile optimized)

Base Theme Used:  Alone

11. Rails to Trails Conservancy

Rails to Trails nonprofit website built with WordPress

Strong nonprofit web design components:

  • Clear Mission Statement
  • Eye-catching Calls to Action (CTAs)
  • Measurable Impact
  • Donation functionality with Convio
  • Interactive Map Tool
  • Blog for dynamic news
  • Engaging Visuals
  • User-Friendly
  • Newsletter Subscribe Form
  • Responsive design (mobile optimized)

Base Theme Used:  Custom

 

12. Peace Winds America

Peace Winds America nonprofit website built with WordPress

Strong nonprofit web design components:

  • Eye-catching Calls to Action (CTAs)
  • Measurable Impact
  • Case Studies
  • Blog for dynamic news
  • Engaging Visuals
  • User-Friendly
  • Newsletter Subscribe Form
  • Responsive design (mobile optimized)

Base Theme Used:  Custom

 

13. Seattle Humane

Seattle Humane nonprofit website built with WordPress

Strong nonprofit web design components:

  • Eye-catching Calls to Action (CTAs)
  • Multi-language Support (translation available)
  • Accessibility
  • eCommerce with Shopify
  • Donation management with Blackbaud Teamraiser and Classy
  • Measurable Impact
  • Engaging Visuals
  • Blog for dynamic news
  • User-Friendly
  • Newsletter Subscribe Form
  • Responsive design (mobile optimized)

Base Theme Used:  Underscores

 

Need a nonprofit website redesign quote?

Do you represent a nonprofit organization looking to redesign or convert your website to WordPress? Located in Seattle, I have assisted numerous nonprofit organizations with their websites no matter their location. From nonprofit website redesigns and WordPress conversions to website maintenance and content updates, I can help your nonprofit organization keep your website current and engaging. Contact me with any questions or complete the Project Planner to receive an estimate.

Heather Larson is a WordPress specialist based in Seattle who designs and develops user-friendly websites for nonprofits, wellness professionals, and small business.


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